It aims to help enterprises protect their data as it moves between servers and devices. In June 2016, Microsoft announced a project named Microsoft Azure Information Protection. On March 1, 2016, Microsoft announced the merge of its PC and Xbox divisions, with Phil Spencer announcing that Universal Windows Platform (UWP) apps would be the focus for Microsoft’s gaming in the future. The successor to Windows Phone 8.1, Windows 10 Mobile, was released November 20, 2015.

On August 8, 1989, Microsoft introduced its most successful office product, Microsoft Office. Microsoft Works would later be sold with other Microsoft products including Microsoft Word and Microsoft Bookshelf, a reference collection introduced in 1987 that was the company’s first CD-ROM product. Microsoft Works, an integrated office program which combined features typically found in a word processor, spreadsheet, database and other office applications, saw its first release as an application for the Apple Macintosh towards the end of 1986. On February 16, 1986, Microsoft relocated their headquarters to a corporate office campus in Redmond, Washington. Softletter estimated that in 1986 the “Big Three” of Lotus (9%), Microsoft (8%, more than $250 million), and Ashton-Tate (6%) together had 23% of total revenue of the top 100 microcomputer software companies. By then Forrester Research considered Microsoft, Ashton-Tate, Lotus Development, and Borland the “Big Four” of personal computer software.

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Microsoft has not released statements regarding Activision’s recent legal controversies regarding employee abuse, but reports have alleged that Activision CEO Bobby Kotick, a major target of the controversy, will leave the company after the acquisition is finalized. Microsoft plans to incorporate Ally.io into its Viva family of employee experience products. On October 7, Microsoft acquired Ally.io, a software service that measures companies’ progress against OKRs. The acquisition positioned Microsoft to grow its presence in the market of providing an online education to large numbers of people. In early September 2021, it was announced that the company had acquired Takelessons, an online platform which connects students and tutors in numerous subjects. On September 22, 2020, Microsoft announced that it had an exclusive license to use OpenAI’s GPT-3 artificial intelligence language generator.

2011: Microsoft Azure, Windows Vista, Windows 7, and Microsoft Stores

As of June 30, 2015, Microsoft has a global annual revenue of US$86.83 billion (~$112 billion in 2024) and 128,076 employees worldwide. In 1980, Microsoft formed a partnership with IBM to bundle Microsoft’s operating system with IBM computers; with that deal, IBM paid Microsoft a royalty for every sale.

The first operating system publicly released by the company was a variant of Unix announced on August 25, 1980. It was an immediate success; 5,000 cards, a large number given the microcomputer market at the time, were purchased in the initial three months at $349 (~$1,112 in 2024) each and it was Microsoft’s number one revenue source in 1980. It develops, manufactures, licenses, and supports a wide range of software products for computing devices. When Microsoft launched several versions of Microsoft Windows in the 1990s, they had captured over 90% market share of the world’s personal computers. Within hours, CrowdStrike released a patch for the faulty update that prevented future crashes, but affected computers had to be fixed manually, so problems persisted for some time. In January 2023, CEO Satya Nadella announced Microsoft would lay off some 10,000 employees.

For this deal, Microsoft purchased a CP/M clone called 86-DOS from Tim Paterson of Seattle Computer Products for less than US$100,000, which IBM renamed to IBM PC DOS. IBM first approached Gates and Allen about Microsoft’s upcoming IBM Personal Computer (IBM PC) in July 1980, shortly after Gates’s mother began working on United Way’s executive board with IBM CEO John Opel. By the mid-1980s Microsoft had gotten out of the Unix business, except for its ownership stake in SCO. (Earlier magazine on-disk distributions included Robert Uiterwyk’s BASIC in the May 1977 issue of Information Age.) However, Xenix was never sold to end users directly although it was licensed to many software OEMs for resale. Word was first released in the spring of 1983, and free demonstration copies of the application chicken game online were bundled with the November 1983 issue of PC World, making it one of the first programs to be distributed on-disk with a magazine.

Formerly codenamed “Longhorn” in the early development stages, Windows Vista was released to consumers on January 30, 2007. On June 15, 2006, Bill Gates announced his plans for a two-year transition period out of a day-to-day role with Microsoft until July 31, 2008. Activity grew quickly as developers from around the world began to participate, and by early 2007 commercial open source companies, such as Aras Corp. began to offer enterprise open source software exclusively on the Microsoft platform.

On March 26, 2020, Microsoft announced it was acquiring Affirmed Networks for about $1.35 billion (~$1.61 billion in 2024). In December 2018, Microsoft announced Project Mu, an open source release of the UEFI core used in Microsoft Surface and Hyper-V products. On October 8, 2017, Joe Belfiore announced that work on Windows 10 Mobile was drawing to a close due to lack of market penetration and resultant lack of interest from app developers. The server sibling to Windows 10, Windows Server 2016, was released in September 2016. On September 15, 2014, Microsoft acquired the video game development company Mojang, best known for its wildly popular flagship game Minecraft, for $2.5 billion (~$3.25 billion in 2024). During the previous summer of 2015 the company wrote down $7.6 billion (~$9.8 billion in 2024) related to its mobile-phone business and fired 7,800 employees from those operations.

2007: Foray into the Web, Windows 95, Windows XP, and Xbox

In November, Microsoft released the first version of their popular database software Microsoft Access. Eventually, Microsoft Office became the dominant business suite, with a market share far exceeding that of its competitors. By then the company was the world’s largest producer of software for personal computers—ahead of former leader Lotus—and published the three most-popular Macintosh business applications.

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In guise of competing with other Internet Companies such as the search service Google, in 2005 Microsoft announced a new version of its MSN search service. However, Microsoft encountered more turmoil in March 2004 when antitrust legal action would be brought against it by the European Union for allegedly abusing its market dominance (see Microsoft Corp. v. Commission). In 2004, the company released Windows XP Media Center Edition 2005, a version of Windows XP designed for multimedia abilities, and Windows XP Starter Edition, a version of Windows XP with a smaller feature set designed for entry-level consumers. Microsoft launched their second console, the Xbox 360, in 2005 – which was more successful than the original. The operating system was the first to require Microsoft Product Activation, an anti-piracy mechanism that requires users to activate the software with Microsoft within 30 days.

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In an attempt to extend its reach in the consumer market, the company acquired WebTV, which enabled consumers to access the Web from their televisions. Microsoft also launched Slate, an online magazine edited by Michael Kinsley, which offered political and social commentary along with the cartoon Doonesbury. The station was launched on July 15, 1996, to compete with similar news outlets such as CNN. The company continued to branch out into new markets in 1996, starting with a joint venture with NBC to create a new 24-hour cable news television station, MSNBC. On August 24, 1995, it launched a major online service, MSN (Microsoft Network), as a direct competitor to AOL. On August 24, 1995, Microsoft released Windows 95, a new version of the company’s flagship operating system which featured a completely new user interface, including a novel start button; more than a million copies were sold in the first four days after its release.

In May 2016, the company announced it will lay off 1,850 workers, taking an impairment and restructuring charge of $950 million (~$1.21 billion in 2024). The deal also made Viacom a preferred publisher partner for casual game development and distribution through MSN and Windows. Windows Server 2008 and Visual Studio 2008, the next versions of the company’s server operating system and development suite, respectively, were released on February 27, 2008.

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On July 22, 2020, Microsoft announced plans to close its Mixer service, planning to move existing partners to Facebook Gaming. On February 20, 2019, Microsoft Corp said it will offer its cyber security service AccountGuard to 12 new markets in Europe including Germany, France and Spain, to close security gaps and protect customers in political space from hacking. In January 2019, Microsoft announced that support for Windows 10 Mobile would end on December 10, 2019, and that Windows 10 Mobile users should migrate to iOS or Android phones. December also saw the company rebuilding Microsoft Edge as a Chromium-based browser; it was publicly released on January 15, 2020. On June 8, 2017, Microsoft acquired Hexadite, an Israeli security firm, for $100 million (~$125 million in 2024). Microsoft will launch a preview of Intune for Education “in the coming weeks”, with general availability scheduled for spring 2017, priced at $30 (~$38.00 in 2024) per device, or through volume licensing agreements.

The next update to the consumer line, Windows ME (or Windows Millennium Edition), was released on September 14, 2000. On June 15, 2000, the company released a new version of its hand-held operating system, Windows CE 3.0. The documents also alluded to legal and other actions against Linux as well as other open source software. Finally, a great deal of controversy took place when a set of internal memos from the company were leaked on the Internet. Microsoft launched its Indian headquarters as well, which would eventually become the company’s second largest after its U.S. headquarters.

On April 12, 2010, Microsoft launched their Kin phone line, a result of their acquisition of Danger Incorporated in 2008. On June 26, 2009, Microsoft started taking pre-orders at a discounted price for Windows 7 which was launched on October 22, 2009. During the show, Ballmer announced the first public Beta Test of Windows 7 for partners and developers on January 8, but also for the general public two days later. In 2008, Microsoft wanted to purchase Yahoo (first completely, later partially) in order to strengthen its position on the search engine market vis-à-vis Google. On the advertisement side of the deal, Microsoft’s Atlas ad-serving division became the exclusive provider of previously unsold advertising inventory on Viacom owned web sites.

present: Acquisitions, Xbox Series X/S, and Windows 11

In March 1992, Microsoft released Windows 3.1 along with its first promotional campaign on TV; the software sold over three million copies in its first two months on the market. Microsoft also marketed through an Apple dealer in West Palm Beach, Florida two products for the Radio-Shack TRS-80. On July 19, 2024, 8.5 million Windows computers around the world suffered crashes and were unable to restart, resulting from a faulty update that American cybersecurity company CrowdStrike released for its Falcon Sensor security software. Meanwhile, that month, the company announced a subscription offering of artificial intelligence for small businesses via Copilot Pro.

Microsoft also released the Microsoft Sidewinder 3D Pro joystick in an attempt to further expand its profile in the computer hardware market. As part of its strategy to broaden its business, Microsoft released Microsoft Encarta on March 22, 1993, the first encyclopedia designed to run on a computer. Microsoft also released Windows for Workgroups 3.11, a new version of the consumer line of Windows, and Windows NT 3.1, a server-based operating system with a similar user interface to consumer versions of the operating system, but with an entirely different kernel.

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